So, you’re on LinkedIn and use it sparingly. Why? Because you likely haven’t seen a residual from using the platform. If I told you that LinkedIn is the number one lead generation platform in the world would you be more interested? Well, it is and it can be a great vehicle to position yourself as a thought leader and make your brand more visible.
Digital marketing trends have evolved since the start of Covid-19 and those changes will continue through the year. It’s wild for even industry experts to see consumer trends change as fast as the platforms.
Finding and building success on social media shouldn’t feel as daunting as it does. As the platforms are shrinking organic reach it’s pushing businesses to focus on quality over quantity which is also a positive for users as they are likely to see more relevant and higher quality content. Read more